The Maldives Association of Travel Agents and Tour Operators (MATATO) has appointed Mohamed Bassam Adam, former Deputy Managing Director of Visit Maldives, as its new Chief Executive Officer (CEO). His selection marks a decisive step forward for the Association as it prepares for its 20th anniversary in 2026.
Mr. Bassam, who brings over 20 years of experience in tourism and hospitality, is widely respected for his leadership across airlines, travel agencies, and destination marketing. During his tenure at Visit Maldives, he played a pivotal role in shaping global promotional strategies for the Maldives brand, strengthening its reputation as a leading destination.
The MATATO Board unanimously endorsed his appointment after a rigorous selection process, recognizing his strategic vision, operational excellence, and longstanding advocacy for the industry.
Strengthening Tourism Advocacy
As MATATO approaches two decades of service, the Association is positioning itself to enhance opportunities for Maldivian travel agents and tour operators while expanding its influence internationally. With Mr. Bassam at the helm, MATATO aims to become an even stronger advocate for the sector, introducing new initiatives and broadening its reach.
In a statement, the Board expressed confidence in the appointment: “We are delighted to welcome Mr. Bassam as CEO at this important juncture. His wealth of knowledge and industry expertise will help MATATO continue to grow, adapt, and lead as we celebrate two decades of service to the Maldivian tourism industry next year.”
MATATO’s Legacy and Future
Since its inception, MATATO has been at the forefront of tourism advocacy, pioneering initiatives such as the Maldives Travel Awards and the Maldives Travel Conference. With Mr. Bassam’s leadership, the Association is expected to further elevate its role in championing the interests of Maldivian travel operators, both locally and globally.
The appointment of Mohamed Bassam Adam as CEO is not just a leadership change — it signals a new era for MATATO and underscores the Maldives’ commitment to innovation, resilience, and growth in its most vital economic sector.
