Dhiraagu has rolled out a festive extension of its popular Ramadan campaign, offering customers another opportunity to win high-value prizes while sharing free data with friends and family.
The telecommunications provider announced the continuation of its “Rann-Kaashi” promotion, launched during Eid al-Fitr, allowing both prepaid and postpaid users to participate through the DhiraaguApp until 26 March 2026.
The campaign builds on the earlier “Crack a Kaashi” initiative, which gained strong engagement during Ramadan by rewarding customers with daily prizes. This extended version introduces an added incentive, encouraging users to gift free data while earning entries into a grand lucky draw.
How the Promotion Works
Customers can send free data gifts to up to five recipients. Each successful transfer allows participants to “crack a Kaashi,” unlocking rewards and generating five “Rann Tickets” for both sender and receiver. These tickets serve as entries into the main prize draw.
Participants who complete all five gifts unlock a special “Rann Kaashi,” which offers bonus data along with an additional 50 tickets, significantly boosting their chances of winning.
Prize Pool and Incentives
The promotion features a diverse range of high-value prizes aimed at broad consumer appeal, including:
- Apple MacBook Neo
- Sony ZV-E10 DSLR Camera
- Apple AirPods Max
- Amazon Alexa Echo Dot (5th Gen)
- Nespresso Citiz Coffee Machine
- TTRacing Airflex Chair
- TTRacing Smart Desk
Beyond the prize draw, Dhiraagu has also integrated direct customer benefits. Prepaid users who receive gifted data will enjoy 1GB of free data each month for a year, usable over five days monthly. Postpaid recipients receive a bonus data pack valid for 24 hours.
Strategic Customer Engagement
The campaign reflects Dhiraagu’s broader strategy of leveraging festive periods to deepen customer engagement while promoting digital usage through its app ecosystem. By combining gifting, gamification, and rewards, the company aims to strengthen user interaction and brand loyalty.
Dhiraagu stated that such promotions are designed not only to offer value but also to foster connections among customers, particularly during key cultural celebrations.
With digital participation continuing to rise across the Maldives, campaigns like “Rann-Kaashi” highlight how telecom operators are evolving beyond traditional services to deliver interactive, experience-driven offerings.
