Dhiraagu has announced the winning initiatives of its first-ever Pitch for Purpose programme, a new employee-driven CSR initiative that empowers staff to develop and lead projects addressing community needs across the Maldives.
Pitch for Purpose gives employees a structured platform to bring forward their ideas and pitch community initiatives, encouraging them to champion causes they care deeply about and become active contributors to positive social change.
The inaugural edition drew enthusiastic participation from across the company, with 20 teams registering and 15 project proposals submitted.
Following the final pitch event, three initiatives were selected for implementation in the community:
- EOC Ripple Effect – Baa Digital Inclusion and Content Creation: promoting digital inclusion and supporting children with disabilities.
- Roadwise Community Team – Community Road Safety Initiative: strengthening public awareness of road safety and encouraging responsible road use.
- Odyssey – The Living Canvas and Growth Squad: focusing on mangrove conservation, combining environmental awareness with innovative approaches to environmental education.
The winning teams will lead the rollout of their projects in the communities over the coming months.
The programme reflects Dhiraagu’s belief that its people have an important role to play in creating positive change beyond their everyday work. It also encourages collaboration across departments, promotes volunteerism and strengthens staff connections with the communities the company serves.
As a Great Place to Work® certified organisation, Dhiraagu continues to build a people-centred workplace where employees’ voices, ideas and passion for community causes are heard, recognised and celebrated.
