In a strategic move that underscores President Dr. Mohamed Muizzu’s commitment to elevating Maldives’ tourism sector, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has forged a groundbreaking partnership with India’s premier cricket franchise, the Mumbai Indians. This collaboration designates the Maldives as the Official Tourist Destination Partner for the Mumbai Indians’ 2025 season, marking a historic first for Visit Maldives in the Indian market.
President Muizzu’s administration has been proactive in diversifying and expanding the nation’s tourism footprint. His recent address at the India-Maldives Business Forum in Mumbai highlighted the Maldives’ readiness to welcome investments in tourism, real estate, and infrastructure, aligning seamlessly with this new partnership.
Cricket, the world’s second most-watched sport, offers a vast audience with significant disposable income. The Mumbai Indians, boasting five championship titles, are India’s most successful cricket franchise. By aligning with such an esteemed team, the Maldives aims to bolster its brand among Indian and international travelers, driving stronger arrival numbers and amplifying brand awareness across various Indian cities.
This collaboration is poised to play a pivotal role in achieving Visit Maldives’ ambitious target of attracting 200,000 Indian tourists in 2025. Engaging campaigns, including digital promotions, on-ground activations, and exclusive experiences, will showcase the Maldives as the ultimate luxury travel destination. Cricket enthusiasts and travelers alike will be invited to explore the nation’s pristine beaches, world-class resorts, and unparalleled hospitality.
Reflecting on this milestone, Mr. Ibrahim Shiuree, CEO & MD of Visit Maldives, stated, “Cricket holds a special place in the hearts of millions in India, the Maldives, and beyond. By aligning with one of the most iconic Indian cricket teams, we are confident that we can inspire more Indian travelers to choose the Maldives as their preferred holiday destination.”
A spokesperson for the Mumbai Indians added, “Cricket and holidays are all about creating memories that last a lifetime. We look forward to the partnership with Visit Maldives and showcasing the destination to our global fans across the world.”
Under President Muizzu’s visionary leadership, the Maldives continues to solidify its position as a premier global destination. Initiatives such as this partnership exemplify the nation’s dedication to innovative tourism strategies, ensuring sustained economic growth and a vibrant future for the Maldives’ tourism industry.
