The Government of Maldives has stepped up efforts to introduce a special soft loan scheme dedicated to empowering local content creators, fulfilling one of President Dr. Mohamed Muizzu’s manifesto pledges. The initiative, spearheaded by the Ministry of Economic Development and Trade, is being developed through extensive consultations with professionals across the creative sector.
Minister of Economic Development and Trade Mohamed Saeed confirmed that meetings were held today with representatives from diverse fields, including media content creation, audio-video-image production, entertainment, as well as sales and marketing. He stressed that the administration’s approach is to align the program as closely as possible with the aspirations and needs of those actively engaged in these professions.
The scheme is expected to provide affordable financing options for creative entrepreneurs and freelancers, opening doors to new business opportunities in an industry that is increasingly recognized as a cornerstone of modern economies. Officials note that the program not only aims to boost self-employment and small business ventures but also to foster innovation and expand the role of the Maldives in the global creative economy.
This policy direction underscores President Muizzu’s broader vision of diversifying the Maldivian economy beyond traditional sectors such as tourism and fisheries. By prioritizing the creative industries, the administration is seeking to create a more inclusive and future-oriented economy that engages young Maldivians and strengthens opportunities in digital media, cultural expression, and modern marketing.
The initiative comes at a time when content creation has gained global recognition as both a profession and a driver of economic growth, with international markets offering increasing demand for digital and creative services. The government’s move is widely seen as an investment in the nation’s talent pool, providing Maldivian youth with the tools to compete and thrive in a rapidly evolving sector.
