Ooredoo Maldives has rolled out its nationwide Ramadan campaign, reviving the popular “Karaa Felhun” game on the Ooredoo SuperApp while introducing broadband speed upgrades, special late-night packs, and expanded digital giving services.
The campaign, announced on 16 February, blends entertainment, connectivity and community initiatives under a theme inspired by the beloved in-app game. According to the company, this year’s story centers on five ordinary individuals facing an unusual challenge, symbolising everyday heroes and reflecting Ramadan values of kindness, faith and togetherness. The initiative also draws on the Maldivian tradition of ebbavanthakan, emphasising unity and mutual support.
Karaa Felhun Returns with Creator Bundle Grand Prize
A key highlight of the campaign is the return of the Ooredoo Karaa Felhun game on the SuperApp. Players can join either Raiy Lashkaru or Noo Lashkaru and compete to slice the “Karaa” for rewards throughout the holy month.
The grand prize winner will receive a Creator Bundle valued at MVR 100,000. The bundle includes premium tech gear such as DJI drones, Osmo Action and Pocket creator kits, an iPad Air with Apple Pencil, a MacBook Air M5, and an iPhone 17 Pro with 256GB storage.
In addition to the grand prize, Ooredoo is offering daily giveaways including telco benefits, cash rewards and other prizes during Ramadan.
SuperNet Speeds Boosted for Ramadan
To meet rising demand for streaming, gaming and digital communication during Ramadan evenings, Ooredoo has introduced complimentary speed upgrades for selected SuperNet packages.
Upgraded speeds include:
- SuperNet Unlimited 30M increased to 100 Mbps
- SuperNet Unlimited 50M increased to 150 Mbps
- SuperNet Unlimited 100M increased to 200 Mbps
- SuperNet Unlimited 200M increased to 250 Mbps
The company stated that the upgrades aim to ensure smoother connectivity for households during peak usage hours.
Haarudhan Packs for Late-Night Users
Recognising the shift in routines during Ramadan, Ooredoo has introduced exclusive Haarudhan packs available between 1:00 AM and 5:00 AM through the Ooredoo App.
Prepaid customers can purchase:
- 5GB regular data for MVR 35 with 24-hour validity
- Unlimited Ooredoo calls for MVR 10 with 24-hour validity
A countdown timer within the app informs users of the next activation window.
Value Share Plus and Borderless Pass
Ooredoo has also expanded its shared data portfolio with the launch of Value Share Plus. The pack provides 100GB of total data, including 40GB for personal use and 60GB allocated for sharing, priced at MVR 300 with 10-day validity.
For customers seeking to connect with loved ones abroad during Ramadan, the company introduced the Borderless Pass. The package includes 30 international direct dial minutes to selected countries and 2GB of IMO data for MVR 45, valid for three days. The pass covers Bangladesh, India, Nepal, the Philippines and Sri Lanka, and is available via the Ooredoo App for prepaid users.
Prayer Alerts and Digital Giving via m-Faisaa
To support spiritual observance, Ooredoo is offering a free Prayer Alert service that sends SMS notifications 15 minutes before each prayer time.
Through its digital wallet m-Faisaa, Ooredoo has also enabled Fitr Zakat payments from the first to the 28th of Ramadan until 6:00 AM. Customers can further donate Iftar packs to mosques in the Greater Malé area and contribute to organisations including the Cancer Society of Maldives, Fiyavathi and the International Aid Campaign through a dedicated donation hub.
Strengthening Digital Lifestyles
Ooredoo Maldives stated that the campaign reinforces its commitment to enriching digital lifestyles while promoting meaningful connections and charitable giving during Ramadan.
The company continues to position its SuperApp and digital platforms as central hubs for entertainment, communication and community support, reflecting the growing role of technology in daily life across the Maldives.
