The Maldives Marketing and Public Relations Corporation (MMPRC), in collaboration with 25 industry partners, is presenting the Maldives’ rich and diverse tourism offerings at Fitur 2025, the year’s first major travel trade event. Running from January 22 to 26 in Madrid, Fitur 2025 is a premier platform for the global tourism industry, connecting markets across Latin America, Europe, and beyond.
The Maldives’ participation at the event underscores its commitment to reinforcing its brand presence in Spain and Europe. With Spain ranking among the Maldives’ top 10 tourist markets in 2024, contributing 47,835 arrivals, MMPRC aims to sustain and grow its appeal through strategic engagement with key travel agents and industry professionals.
According to MMPRC, the Maldives’ exhibition stand at Fitur 2025 showcases the country’s diverse travel experiences. From romantic escapes and wellness retreats to adventure vacations, family-friendly holidays, and year-round getaways, the Maldives offers something for every traveler. The stand integrates sustainability, luxury, cultural tourism, and adventure, with visuals and videos displayed on LED screens to captivate attendees.
One of the highlights of the Maldives’ presence at the event is a series of raffle draws sponsored by Ithaa Holidays Maldives, offering complimentary holiday packages to lucky winners. These activities aim to provide a firsthand glimpse into the unparalleled experiences that the Maldives has to offer.
Fitur 2025 also provides an opportunity for individual Maldivian properties to introduce new products and services to a global audience. MMPRC emphasized that the event serves as a vital platform for strengthening connections with travel professionals and fostering growth in key European and Latin American markets.
The agency continues to prioritize its promotional efforts in Spain with planned activities throughout the year to maintain momentum and further elevate the Maldives’ profile as a premier travel destination.
By showcasing its blend of natural beauty, luxury, and sustainability, the Maldives is poised to leave a lasting impression on Fitur 2025 attendees and cement its status as a sought-after destination for global travelers.
