Ooredoo Maldives has introduced a new Ramadan digital campaign, launching its interactive “Karaa Felhun” game on the Ooredoo SuperApp with a grand prize tech bundle valued at MVR 100,000.
Now live for customers nationwide, the mobile-based game invites users to gather friends, form teams, and compete in a virtual take on the traditional Ramadan activity of slicing karaa. Participants can access the feature directly from the SuperApp home screen by tapping the “Play Karaa Game” banner.
Players must choose between two teams, Raiy Lashkaru or Noo Lashkaru, and work collectively to slice karaa inside the app. Each successful slice rewards all contributing members, reinforcing the spirit of sharing and teamwork that defines the holy month.
To maintain excitement throughout Ramadan, Ooredoo has structured the competition with daily and grand rewards. Every day, one randomly selected participant from the winning team will receive a physical prize. At the end of Ramadan, one grand prize winner from the overall winning team will receive a premium technology package worth MVR 100,000. The bundle includes high-end gadgets such as drones, action cameras, smart devices, and flagship tech essentials.
The initiative highlights Ooredoo Maldives’ continued focus on driving digital engagement beyond core telecom services. By embedding gamification into its SuperApp ecosystem, the company aims to create community-centered experiences that align with key cultural moments in the Maldives.
Ooredoo Maldives reported revenues of MVR 1.787 billion and profit after tax of MVR 465 million as of 31 December 2021. Its shares are listed on the Maldives Stock Exchange.
Customers can join the Karaa Felhun challenge by opening the Ooredoo SuperApp, selecting their team, and playing together throughout Ramadan. The more slices completed collectively, the greater the chances of winning.
