State Trading Organization (STO) has announced a limited-time promotional campaign titled “Minivan Ufaa Sale”, in celebration of the Maldives’ 60th Independence Day. The special sale will run from July 24 to August 2, 2025, exclusively at STO People’s Choice outlets.
Designed to commemorate the national milestone while giving back to customers, the campaign reflects STO’s ongoing commitment to strengthening community ties and offering greater value to the public. Throughout the ten-day period, customers making purchases from STO People’s Choice will be automatically entered into a daily prize draw, with one lucky winner selected each day to receive a specially curated gift.
According to STO, the campaign aims to create a festive shopping experience while easing the financial burden on households through favorable pricing on essential goods. The company expects the initiative to drive increased foot traffic to its retail outlets while enhancing customer engagement during the national holiday period.
STO People’s Choice, one of the largest retail arms of the state-owned enterprise, is known for its wide selection of household goods, electronics, groceries, and more. The “Minivan Ufaa Sale” follows a series of consumer-focused promotions by STO in recent months, reinforcing its role as a trusted retail partner for Maldivian families.
The campaign not only boosts sales but also positions STO as a patriotic brand aligned with national celebrations, adding a layer of emotional connection to its already expansive consumer base. With the daily prize component, the company anticipates a significant uptick in customer participation and goodwill throughout the campaign.
