Visit Maldives is taking the nation’s tourism brand to the global stage tonight as the Liverpool FC vs Manchester United showdown at Anfield Stadium becomes a platform to showcase the Maldives in 10 languages, including Dhivehi for the first time ever.
The Premier League clash, set to kick off at 4:30 p.m. (BST) — 8:30 p.m. Maldives time — is expected to draw millions of viewers across 180 countries. As part of its Official Tourist Destination Partnership with Liverpool Football Club, Visit Maldives’ branding will illuminate the stadium’s LED perimeter boards and digital displays in English, Arabic, Japanese, Chinese, French, German, Russian, Italian, Korean, and Dhivehi — marking a powerful expression of national pride on one of the world’s most watched sporting stages.
“This is not just a football match; it’s a cultural moment shared by millions,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives. “For the first time, our Dhivehi script will shine at Anfield — a proud reminder of how far our nation’s brand has come. This partnership connects the beauty of the Maldives with passion, community, and the world’s most loyal football fans.”
A Global Milestone for Maldivian Tourism
The “Battle of the Reds” will provide unparalleled exposure for the Maldives brand, reinforcing the destination’s reputation as a leading luxury, adventure, and experiential travel hotspot. Beyond visibility, the campaign aims to inspire travel and build emotional connections with audiences worldwide through the unifying power of sport.
Visit Maldives will highlight the country’s diverse tourism experiences — from family getaways and romantic escapes to wellness retreats, adventure travel, and cultural encounters — while also emphasizing the Maldives’ ongoing commitment to sustainability and conservation.
Expanding Reach Through Sports and Storytelling
The partnership with Liverpool FC, launched earlier this year, is already delivering exceptional results across LED boards, digital activations, and social media engagements. With matches broadcast to hundreds of millions globally, Visit Maldives continues to strengthen its brand recall and diversify tourism markets, aligning with its 360-degree global marketing strategy.
Participation in this collaboration underscores the Maldives’ ambition to connect cultures through sport, foster positive associations with the national identity, and drive measurable returns for the country’s vital tourism industry.
As the world’s eyes turn to Anfield tonight, the Maldives will not just be seen — it will be remembered, in ten languages, as the Sunny Side of Life.
