Allied Insurance Company of the Maldives has marked its 41st anniversary, reflecting on a year of strong financial performance, expanded community engagement, and a refreshed brand identity, while outlining its strategic priorities for 2026.
The insurer said 2025 was a milestone year, building on four decades of service with sustained business growth alongside initiatives focused on sustainability, public awareness and corporate partnerships. Among the major highlights were DIVE40, an ocean awareness and marine conservation programme, and the “Rakka” Road Safety Campaign, conducted in collaboration with the Maldives Police Service.
Allied also hosted the Allied Fest 2025 series across major cities to promote financial literacy and family takaful plans, and organised the Allied Baiskalu Race, aimed at encouraging health and wellness within the community.
Throughout the year, the company strengthened its visibility through partnerships and participation in national and international platforms, including South Asian Travel Awards (SATA), Travel Trade Maldives (TTM), Bizweek, CEO Summit, Maldives Tax Forum, Marine Industry Forum, Maldives Construction Industry Forum, Maldives Marine Expo, and Maldives Living Expo.
From a business perspective, Allied reported a record increase in revenue in 2025, maintaining its market leadership position compared to the previous year. The company said it continued to enhance existing insurance products to align with evolving market conditions and the needs of new customer segments.
A key milestone during the year was the rebranding of Ayady Takaful to Allied Takaful, coinciding with the 10th anniversary of Allied’s Islamic Window. Allied Takaful received international recognition, being named Takaful Window/Unit of the Decade (2016–2025) at the IFFSA Awards, and also receiving the GIFA Excellence Award (Takaful) 2025 from the Global Islamic Finance Awards.
Looking ahead, Allied said its focus for 2026 will be on refining products to respond to changing market trends, while maintaining financial strength supported by A-rated reinsurers to ensure long-term stability. The company plans to place greater emphasis on individuals and small and medium-sized enterprises by offering tailored insurance solutions, improving service quality, and enhancing the overall customer experience.
Community engagement will remain a core pillar, with health and wellness initiatives identified as a primary focus area for the coming year. Allied also said it will continue to play an active role in strategic corporate partnerships and key industry platforms.
As part of the anniversary celebrations, Allied unveiled a refreshed corporate logo, reflecting the company’s evolving brand while maintaining its core identity. A refined Allied Takaful logo was also officially introduced, designed to ensure consistency across digital, print and experiential platforms.
To mark the occasion, the insurer announced a special 25 percent discount on Comprehensive Online Motor Insurance for motorbikes, available for the first 41 new policies, including Allied Takaful plans.
One of the key highlights of the anniversary event was the signing of a Memorandum of Understanding between Allied and the Maldives Police Service for the “Rakka” Road Safety Awareness Campaign 2026. The agreement was signed by Commissioner of Police Ismail Naveen and Allied Managing Director Hussain Luwaiz, reaffirming a partnership on road safety and community well-being that has been in place since 2014.
