At the Arabian Travel Market (ATM) 2025 in Dubai, the Maldives has taken a significant step to bolster its global tourism appeal by announcing a strategic partnership between the Bank of Maldives (BML) and the Maldives Marketing & Public Relations Corporation (MMPRC). This collaboration aims to leverage BML’s extensive global card partner networks to promote the Maldives as a premier travel destination.
The agreement was formalized at the Maldives Stand during ATM 2025, with Mohamed Shareef, CEO and Managing Director of BML, expressing enthusiasm about the venture. “Our exclusive global card partnerships allow us to launch far-reaching destination marketing initiatives to boost the country’s visibility worldwide and support the industry’s growth targets,” Shareef stated. He added that the campaign is set to launch soon, aiming to enhance the Maldives’ presence in key international markets.
Ibrahim Shiuree, Managing Director of MMPRC, highlighted the campaign’s focus on offering exclusive value to premium visitors. “This strategic focus will enrich the travel experience and strengthen the Maldives as a destination of choice across the globe,” Shiuree noted.
The partnership is part of a broader initiative by MMPRC to amplify the Maldives’ presence in the Middle East. During ATM 2025, MMPRC, in collaboration with Liverpool Football Club (LFC), launched a taxi advertising campaign in Dubai and featured an LFC-themed zone at the Maldives Stand. These efforts aim to capture the attention of travel enthusiasts and football fans, further establishing the Maldives as a luxury destination.
ATM 2025, held from April 28 to May 1 at the Dubai World Trade Center, serves as a significant platform for the Maldives to showcase its offerings. MMPRC’s participation, alongside 230 representatives from 111 travel and tourism establishments, underscores the country’s commitment to attracting affluent travelers and boosting growth in the luxury and MICE sectors.
This strategic partnership between BML and MMPRC marks a pivotal moment in the Maldives’ efforts to enhance its global tourism footprint, particularly in the Middle Eastern market.
