Dhiraagu has rolled out a week-long promotional campaign designed to boost customer engagement, offering prepaid users bonus data on every reload along with daily opportunities to win up to 1TB of data, Spotify subscriptions, and Amazon gift cards.
Branded as “Reload Rewards,” the limited-time initiative runs until 16 February 2026 and targets prepaid customers across the Maldives. The campaign automatically grants up to 20GB of free bonus data with every reload, regardless of the channel used for topping up.
Customers who choose to reload via the Dhiraagu App gain an additional advantage. Each app-based reload qualifies users for a daily lucky draw, where three winners are selected every day. Prizes include a USD 10 Spotify gift card, a USD 25 Amazon gift card, or a substantial 1TB data package valid for 28 days.
The company confirmed that bonus data must be claimed within three days of receiving the notification SMS, while gift card prizes remain redeemable for up to three months.
This latest promotion underscores Dhiraagu’s strategy of strengthening digital adoption while enhancing value for prepaid subscribers. By pairing everyday mobile top-ups with entertainment and high-volume data rewards, the telecom provider continues to position itself as a customer-centric digital enabler in the Maldives’ competitive telecommunications market.
As data consumption rises nationwide, particularly among youth and streaming-heavy users, campaigns that combine connectivity incentives with global digital platforms are becoming increasingly significant in driving loyalty and app-based engagement.
The promotion has been issued by Dhiraagu’s Brand and Marketing Communications division on 10 February 2026.
