In a bold step to boost the local esports scene, Dhiraagu proudly announced Miniso as an official Premium Partner of the Dhiraagu Gamers Guild (DGG). The partnership was unveiled today at Dhiraagu’s headquarters in Malé, with key figures from both organizations present, including Dhiraagu CEO & MD Ismail Rasheed, Ahmed Kaleem, MD of Sonee Sports, senior officials, and the vibrant gaming community in attendance.
“Our mission is to lead the growth of esports in the Maldives and unlock new opportunities for the gaming community” said Mohamed Mirshan Hassan, Dhiraagu’s Director of Brand and Marketing Communications. “Welcoming Miniso as a Premium Partner strengthens that mission”.
The launch event was more than a press announcement—it was a celebration of gaming culture. Attendees were treated to interactive gaming stations and live music, fostering an atmosphere of camaraderie. The event gave gamers a dynamic space to engage, play, and connect.
Dhiraagu Gamers Guild isn’t just a platform—it’s a movement. With over 7,000 registered members, DGG continues its mission to elevate esports across the Maldives . Earlier in the year, the Guild expanded its reach beyond Malé, hosting its first atoll tournament in Addu City and offering major titles like EA FC 25 and PUBG Mobile continentwide . In April, DGG even launched a social media campaign giving away PlayStation 5 Pro consoles monthly, further energizing its growing base.
By partnering with Miniso, a retail brand known for its design-forward lifestyle products, DGG adds new elements to its ecosystem—enhancing brand visibility and offering fresh perks to gamers. It’s another addition to Dhiraagu’s strategic esports playbook, which includes nationwide qualifiers, LAN events, and regional finals—all aimed at building a self-sustaining esports industry.
DGG’s momentum isn’t slowing. The Guild continues promoting upcoming tournaments, running qualifier series, and expanding access to gamers across all atolls. Enthusiasts are encouraged to follow the latest news and event schedules on dgg.mv.
