Maldives Marketing and Public Relations Corporation (MMPRC), operating under Visit Maldives, has officially welcomed Bollywood superstar Katrina Kaif as its new Global Brand Ambassador. This exciting collaboration officially launches alongside Visit Maldives’ highly anticipated Summer Sale Campaign, aimed at showcasing the archipelago’s pristine beaches, vibrant marine ecosystems, and exclusive luxury offerings.
From Cinematic Legend to Ambassadorship
Katrina Kaif, renowned for her prolific career in Indian cinema and her entrepreneurial ventures, now lends her global influence to promote the Maldives brand. An award-winning actress and a Forbes “Icon of Excellence,” Kaif brings star power and credibility to the “Sunny Side of Life” positioning. Her investment in fashion and beauty further underscores her role as an international lifestyle icon.
In a statement, Kaif expressed her enthusiasm:
“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Endorsement from Visit Maldives Leadership
Mr. Ibrahim Shiuree, CEO & MD of Visit Maldives, expressed his enthusiasm for the partnership:
“We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”
Summer Sale Campaign: Deals Across the Globe
Launching on May 29, 2025, Visit Maldives has rolled out its Summer Sale Campaign across key source markets such as the UK, Russia & CIS, DACH (Germany, Austria, Switzerland), Italy, Poland, Spain, and India . The promotion offers attractive deals on stays in luxury resorts, boutique guesthouses, and family-friendly accommodations.
Additionally, the marketing push features immersive roadshows in major European cities—Rome, Milan, Lyon, Paris, Frankfurt, Munich, and Zurich—highlighting bespoke holiday packages . These combined efforts aim to inspire bookings for Summer 2025 and bolster year-round tourism growth.
A Personal Connection to the Maldives
Katrina Kaif’s association with the Maldives extends beyond endorsements: she has frequently visited the islands for leisure, as reported by recent media. Last month, she was spotted vacationing in the Maldives, reinforcing her personal affinity for the destination . Her social media presence, often capturing serene beachfront moments, continues to showcase the Maldives’ allure to millions of followers.
Why This Partnership Matters
Global Reach & Credibility: Kaif’s massive fanbase in Asia and the West enhances the Maldives’ brand visibility.
Strategic Timing: The Summer Sale capitalizes on rising travel demand during the June–August window.
Multi-Channel Activation: Combining digital promotions, live events, and ambassadorial storytelling ensures a comprehensive campaign.
Economic Boost: The initiative aligns with Visit Maldives’ objective to sustain strong arrivals for summer 2025 and beyond.
By aligning luxury hospitality with the influence of a global figure like Katrina Kaif, the Maldives is setting the stage for an elevated travel narrative—one that promises unforgettable escapes, natural grandeur, and cultural enrichment.
