The Maldives Marketing and Public Relations Corporation (MMPRC), widely known as Visit Maldives, has officially introduced an enhanced logo and refreshed brand identity, marking a new chapter in the nation’s destination marketing efforts. The updated visual elements, which took effect on 6th July 2025, aim to deliver a more cohesive and impactful presence across global platforms.
According to MMPRC, the revisions include subtle adjustments to colour tones and a more prominent logotype, designed to boost visibility in high-exposure spaces such as outdoor advertising. While the logo retains its recognisable essence, the refinements are intended to reinforce brand recognition and ensure greater consistency in promotional materials.
Alongside the logo update, Visit Maldives has introduced refined brand guidelines featuring updated fonts and simplified design elements. The new approach places stronger emphasis on destination-focused imagery, reducing dependence on additional graphics to create a cleaner, more sophisticated visual narrative.
These strategic changes underscore Visit Maldives’ ongoing commitment to showcasing the Maldives as a premier luxury travel destination, while preserving the brand’s core identity that resonates with visitors worldwide. As the Maldives continues to attract travellers seeking unique and pristine experiences, the enhanced branding is expected to further strengthen the country’s position in an increasingly competitive global tourism market.
