State Trading Organization (STO) has rolled out a major nationwide promotion on its popular Devondale milk brand, offering customers across the Maldives the chance to win significant cash rewards.
The promotion, which began on 20 August 2025, is open to both wholesale and retail buyers. For every case of 1-liter Devondale milk purchased, customers will receive a coupon to enter a lucky draw. STO has allocated 30,000 coupons under this campaign.
Each week, five winners will be selected to receive MVR 1,000 each. The promotion will culminate in a grand draw at the end of October, where three top winners will be awarded MVR 50,000, MVR 25,000, and MVR 15,000 respectively.
Currently, the campaign is available at STO People’s Choice, STO Wholesale Center, STO Hulhumalé Wholesale, and STO Villimalé Store. From 1 September 2025, it will be extended to all regional STO outlets, further widening customer participation. The promotion will run until 31 October 2025.
With this campaign, STO aims to reward loyal customers while boosting sales of Devondale, one of the most trusted dairy brands in the Maldives. The initiative also comes ahead of the festive season, positioning STO’s general trading arm to strengthen retail engagement nationwide.
