As the Maldives Association of Travel Agents & Tour Operators (MATATO) prepares to mark its 20th anniversary in 2026, the association stands as one of the most influential voices in the island nation’s tourism sector. Since its founding in 2006, MATATO has evolved from a small collective of tour operators into a powerful industry body, driving advocacy, innovation, and international recognition for Maldivian travel businesses.
Building a Collective Voice for Tourism
Established by industry pioneers, MATATO was created to unite travel agents and tour operators under a single umbrella. Its purpose was clear: to give Maldivian tourism professionals a stronger presence on the global stage, while fostering collaboration, lobbying for policy support, and creating platforms for professional growth.
The founding members were:
- Mohamed Firaq
- Yoosuf Riffath
- Ahmed Shareef
- Ahmed Adil
The association quickly distinguished itself as a first-mover in tourism advocacy. It introduced the Maldives Travel Awards—the first national awards to recognize excellence in tourism—and launched the country’s first dedicated Travel Conference, which has since become a hub for industry dialogue and collaboration.
Leadership Through the Years
MATATO’s journey has been defined by its leaders, each of whom contributed to strengthening the association’s identity and reach.
Presidents of MATATO:
- Abdulla Jabir (2006–2010) – The founding president, who established MATATO as a credible industry body.
- Yoosuf Riffath (2010–2012) – Expanded MATATO’s global presence through international partnerships.
- Mohamed Khaleel (2012–2014) – Focused on regional networking and institutional ties.
- Abdulla Ghiyas (2014–2018) – Brought youthful energy, leading international roadshows and raising the association’s global profile.
- Abdulla Suood (2018–2022) – Strengthened policy advocacy and member-focused training programs.
- Abdulla Ghiyas (2022–2025) – Returned for a second term, steering MATATO through a transformative period marked by innovation, women’s empowerment initiatives, and international honors such as the PATA Special Award.
Vice President:
- Shaaz Waleed – A strong pillar of MATATO’s leadership, shaping strategy, building partnerships, and ensuring international outreach.
Secretary Generals of MATATO:
- Shamoon Mohamed (2006–2010) – Established MATATO’s internal structure.
- Maleeh Jamal (2010–2012) – Oversaw expansion and regional collaborations.
- Ibrahim Munaz (2014–2019) – Focused on operational capacity and industry programs.
- Abdulla Suood (2022–2025) – Reinforced advocacy and outreach through his leadership experience.
Deputy Secretary General:
- Asra Naseem – Represented the younger generation of industry leadership, adding diversity and strength to MATATO’s executive team.
Chief Executive Officer:
- Aminath Suzan – MATATO’s first CEO, who oversaw a defining era with initiatives such as the Welcome India Roadshow, the Women’s Edition of the Maldives Travel Conference, the association’s rebranding, and international recognition through the PATA Special Award.
A Platform for Innovation and Advocacy
Under its leadership, MATATO has become synonymous with forward-thinking initiatives. Its international roadshows created new gateways for Maldivian travel agents to tap into key markets, while its conferences and training programs nurtured local talent and professional standards. The association has also been a tireless advocate on issues ranging from aviation and taxation to digital transformation in tourism.
As the Maldives competes in a crowded global tourism market—welcoming more than two million visitors annually—MATATO’s role in connecting local operators with global demand has grown increasingly important. Its efforts align closely with the Maldives’ broader tourism strategy, which seeks to diversify source markets and strengthen the competitiveness of its travel ecosystem.
Looking Ahead to the 20th Anniversary
With its 20th anniversary approaching in 2026, MATATO is preparing to celebrate not just two decades of achievement but also the people behind its legacy. From pioneering founders to dynamic new leaders, the association has been defined by the faces and voices that championed Maldivian tourism.
The next chapter will be about consolidating past successes while embracing new challenges—sustainability, digital transformation, and continued advocacy in a rapidly changing global travel landscape.
What began in 2006 as a small initiative by a handful of visionaries is today an institution that embodies the spirit of Maldivian hospitality and enterprise. As MATATO turns 20, it does so with the same mission that guided its founders: to empower Maldivian travel businesses and amplify their presence across the world.
