The Maldives Broadcasting Commission (BroadCom) has initiated a survey aimed at monitoring public engagement with television and radio channels across the country. This new effort seeks to enhance the broadcasting sector by leveraging modern technology to gather insights into viewer preferences and habits.
In a statement issued yesterday, BroadCom emphasized that the data collected through this survey will play a vital role in improving the content produced by broadcasters. It will also help inform future policies in the broadcasting industry. BroadCom has urged relevant authorities to regularly provide this information to support ongoing research and policy development.
BroadCom President Sofa Shafeeq highlighted the importance of such viewer engagement data, noting that broadcasters often request this type of information to tailor their content to audience preferences. “With this information, channels will be able to create and develop content based on viewer engagement. Programs will be shaped according to the needs of viewers. This is now available in new media,” said Sofa.
The survey comes amid shifting trends in media consumption. While traditional TV and radio have long been staples of entertainment in the Maldives, a recent private survey revealed that interest in live TV programs is declining. The rise of online content has led to an increasing number of people turning to social media platforms, particularly for live news updates, and accessing these platforms via mobile devices.
The Maldives Broadcasting Commission’s efforts also align with the Broadcasting and Re-Broadcasting Regulations, which aim to promote local content while ensuring the availability of international programs. BroadCom believes that maintaining accurate viewer engagement records will help broadcasters refine their content and broaden their reach.
As the media landscape continues to evolve, this initiative represents an important step toward better understanding public preferences and shaping the future of broadcasting in the Maldives.
