In a landmark move poised to redefine the Maldivian tourism landscape, “I Feel Maldives,” the nation’s leading private destination marketing brand, officially launched its global initiative today. The exclusive industry event attracted over 50 participants, including key stakeholders and media representatives, all eager to witness the dawn of a new era in promoting the Maldives.
The event commenced with a compelling presentation that delved into the core philosophy of “I Feel Maldives.” Born from the necessity to address pivotal gaps in the tourism sector, the brand aspires to connect the Maldives to the world through emotion, storytelling, and innovation. Attendees were introduced to a multifaceted vision aimed at delivering authentic, emotionally resonant experiences that elevate Maldivian tourism on the global stage.
A highlight of the gathering was the insightful contributions from two of “I Feel Maldives'” key international partners: Qatar Travel Mart (QTM) and the International Wellness Tourism Expo Japan (IWT). Representatives from both platforms provided overviews of their upcoming events, announcing that each will feature a dedicated “I Feel Maldives” pavilion. This collaboration opens new avenues for showcasing the Maldives’ unique offerings to diverse markets.
The audience was also introduced to the 2025–2026 “I Feel Maldives” Prospectus, a comprehensive roadmap outlining forthcoming strategic opportunities, global events, and influential collaborations. Notable among these are major B2B exhibitions such as Routes World, ITB China, ATM Dubai, MITT Russia, and BIT Italy, presenting transformative prospects for potential partners in destination marketing.
Adding to the excitement, attendees were treated to a preview of the BTR Riyadh Winter Edition, one of the high-impact events planned for the year. The presentation was followed by an open Q&A session, where Mr. Mohamed Bassam Adam, Chief Operating Officer and Co-Founder of “I Feel Maldives,” shared valuable insights and expressed heartfelt gratitude to all participants.
In his concluding remarks, Mr. Bassam announced that partnership and membership opportunities are now officially open. Interested parties will soon receive application links and forms. For those eager to express early interest, contact can be made via email at [email protected] or by reaching out directly to Mr. Bassam or Event Coordinator Maeesha at +960 7467678.
“’I Feel Maldives’ is not just a campaign — it’s a collaborative movement,” stated Mr. Bassam. “We invite the entire tourism industry to join us, share ideas, and be part of a meaningful transformation in how the Maldives is experienced and remembered around the world.”
This initiative marks a significant step forward in redefining the Maldives’ presence in the global tourism arena, promising enriched experiences for travelers and robust opportunities for industry partners.
