In a significant move to enhance its appeal in the Russian and Commonwealth of Independent States (CIS) markets, the Maldives Marketing and Public Relations Corporation (MMPRC) has signed a Memorandum of Understanding (MoU) with Resort Life Travel. The signing ceremony took place at the Maldives Pavilion during the Arabian Travel Market (ATM) 2025, currently underway at the Dubai World Trade Centre.
The agreement was formalized by MMPRC’s CEO and Managing Director, Ibrahim Shiuree, and Resort Life Travel’s CEO and Managing Director, Mohamed Shaaz Waleed. This partnership aims to develop and implement targeted destination marketing strategies, campaigns, and tactics to attract more tourists from Russia and CIS countries. Resort Life Travel will also play an advisory role, providing insights and support in conceptualizing these strategies.
Resort Life Travel, established in 2006, has over 15 years of experience in the Maldivian tourism industry and maintains strong relationships with key contacts in the Russian and CIS markets. Their extensive portfolio includes collaborations with major hotel brands across the Maldives, positioning them as a valuable partner in this initiative.
The collaboration also includes the exchange of tourism-related statistical data and insights between MMPRC and Resort Life Travel, facilitating informed decision-making and targeted marketing efforts. Additionally, both parties will participate in events organized by either entity to jointly promote the Maldives.
This initiative aligns with MMPRC’s ongoing efforts to maintain the Maldives’ momentum as a leading tourist destination. In the previous year, MMPRC conducted over 260 marketing activities across 22 global markets, including fairs, roadshows, familiarization trips, and webinars. These efforts contributed to the Maldives securing the title of ‘World’s Leading Destination’ at the 2024 World Travel Awards for the fifth consecutive year.
By leveraging the expertise and networks of local partners like Resort Life Travel, MMPRC continues to adapt its marketing strategies to the evolving dynamics of global tourism, ensuring the Maldives remains a top-of-mind destination for travelers worldwide.
