State Trading Organization (STO) has introduced a month-long promotion for its Hitachi air conditioning line, offering customers the chance to win a brand-new motorbike.
Branded as the “Emme Fini Hitachi Deal” — translated as The Coolest Hitachi Deal — the campaign rewards shoppers who spend more than MVR 1,000 on Hitachi air conditioners at STO People’s Choice outlets. Each qualifying purchase earns customers a coupon, which will be entered into a lucky draw.
The highlight of the promotion is the grand prize: a Sheesha Honda Sports Edition Air Blade 125, a popular scooter in the Maldivian market.
The promotion officially kicked off on Thursday, September 11, 2025, and will run until October 11, 2025. During this period, STO aims not only to drive sales of its Hitachi air conditioners but also to create added value for customers through attractive giveaways.
STO has long leveraged such promotions to boost customer engagement across its product portfolio. By combining consumer incentives with trusted global brands like Hitachi, the company continues to position itself as the country’s leading provider of household appliances and electronics.
